Ready to do the work you love again?

I help marketing leaders who are stuck, swamped, or spinning create the space to rediscover the joy of meaningful progress and impact.

Get on the offense again with how you lead your company's brand strategy, your team, or your next career chapter.

You know what great work feels like - you've done it before.

But somewhere along the way, you got buried under fire drills and busy work and lost sight of what's important and what makes you proud and happy.

Does any of these feel familiar?

  • You're drowning in tactical work

  • You're showing up every day on autopilot

  • Your big ideas get sidelined by the next urgent distraction

  • You are spending more time managing others than growing yourself

  • You're managing up, down, and sideways, but not actually leading forward

  • You're successful on paper but work doesn't give you joy anymore

  • You're settling for 'good enough' when you know what excellence looks like

  • You've lost touch with the work that actually matters to you

  • You're leading how others expect, not how you're wired

  • You keep second guessing yourself because no one else in the room sees what you see

I get it. I’ve been there.

In fast-paced environments, it's tricky to carve out time to think about what’s next.

I know you want to be a confident leader who creates meaningful impact. Without having to choose between one or the other.

You want to do work that energizes you, that gives you joy.

Maybe you are a bit of a perfectionist. 
More likely, you appreciate excellence.

You want to own your story. Craft it your way.

But then there is the day-to-day reality check. 

Tackling the urgent instead of the important. 
Dealing with politics instead of progress.
Deadlines, deliverables, drama.

You get stuck, you start spinning. 

You know there is a better way, a better version of yourself, but you are so swamped and can’t find the “pause” button.

I believe we can have serious conversations without taking ourselves too seriously.
We can laugh even when things suck.
And we can be grateful out loud when we are winning.

That's what I learned in 17 years at Nike, where I built teams and strategies while the rules were still being written. Or were constantly changing.

Only you can create the time for yourself.

But it's easier when you have an experienced partner to pressure-test ideas, spark new thinking, and help you craft the narrative that moves you forward.

We're creating space for you to show up every day with intention. To do the work that makes you proud and happy.

Get clear

Know what matters to you and your mission, and what's holding you back

Build confidence

Learn to trust your judgment and lead from your strengths and values

Take action

Get after what energizes you and creates the impact you want to see

This is what if feels like, when you are at your best

If you are a CMO:

  • You have space to think — not just react.

  • Your big ideas move forward, and even the tactics ladder up to them.

  • Your story resonates with the board, your team, and your customers.

  • You stop second-guessing yourself because you have a trusted thought partner.

  • You’re leading with confidence — and it feels like you again.

  • Your work energizes you — and inspires the people around you.

  • You rediscover the joy and creativity that made you love marketing in the first place.

If you are a mid-career leader:

  • You actually look forward to Monday - no more Sunday scaries

  • You take your career off autopilot and start building something you’re excited about.

  • You walk into rooms knowing you belong — bench that imposter syndrome!

  • You stop asking “Is this all there is?” because you’re creating what comes next.

  • You lead like yourself — not the version others expect you to be.

  • You do work that feels meaningful — whether you stay or decide to take the leap.

  • You find joy and fun in your work again — and it shows.

How it works

1. We start with a chat

Let's see if we're a good fit. We'll start with a free 30-minute conversation—no committment, just a chance to connect and figure out if working together makes sense.

2. We get clear on your goals

We dive into where you are, what's holding you back or getting in your way, and where you are curious to go.

4. You do the work you love again

Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.

3. We do the work

We create the space to get clear on your direction and move forward. We have deep conversations.

Marketing coaching for CMOs

High impact sprints

For when you have an urgent strategic challenge and need a thought partner and an extra hand for a few days or a few weeks. From brand strategy and board presentations to creative ideation or go-to-market plans, we’ll solve it together.

1:1 ongoing coaching partnership

When you're working towards a big goal. We meet regularly to get you there and tackle the leadership challenges that come up along the way. Sometimes it’s strategy, sometimes it’s people, sometimes it’s simply an opportunity to get out of your own brain and bounce ideas off with a confidential sounding board.

1:1 Leadership Coaching

You are a mid-career professional navigating a growth challenge or sensing it's time for a change. I'll work with you to clarify your direction and build a plan that aligns with what matters to you, who you are and what energizes you.

In your current role. Or your next chapter.

Ciao,
I am Martina.

I was a Brand and Digital marketing leader at Nike for 17 years.

Now I am a Co-Active trained Marketing & Leadership coach.

I speak English with a not-so-thick Italian accent, and I'm a proud Gen X, former semi-pro basketball player with a global mindset and go-getter heart.

At Nike, I created things that didn't exist yet - content, apps, go-to-market systems, brand strategies and even brand functions - often while the rules were still being written, always with amazing partners.

I've led large teams, mid-size teams, and sometimes put on a one-woman show.

But most of all, I've had fun telling stories.

Stories that rally teams behind the same vision. 
Stories that deliver for the business without ever compromising for the brand.
Stories that empower girls to stay in sport, and women to feel strong and powerful.
Stories that inspire humans to become the best version of themselves.

Stories are my jam. Coaching is my passion.

And I am constantly fascinated by the intersection of Sport, Leadership and Life.

You can read my articles on Substack at Timeouts & Truths.